Basel International Watch & Jewellery Show has opened today. RaymondWeil’s new product display in 2014 re-sounds the main theme of product development in the past few months-music. Music is an inexhaustible source of inspiration for Raymond Weil, and today its influence in this watchmaking brand is more and more important.
Raymond Weil is about to restart the ‘Music Box’ exhibition area that was completed last year. The shape of the music box is in line with the brand image. The solid wood cello with a height of 9 meters represents the Raymond Weil brand’s persistent love for music. Music boxes can simultaneously evoke endless creativity in the two closely connected fields of watchmaking and music. The exhibition area has exquisite design, noble materials and an area of 360 square meters.It is one of the largest watch brand booths in Hall 1 ‘Dream Hall’-Raymond Weil will be like an orchestra conductor, and he will wave the conductor Great, play the theme of the week-long exhibition.
With the birth of the ‘music marketing’ concept, music, once the source of inspiration, now carries the watchmaking philosophy, traditional skills and creative passion of Raymond Weil who love music. For many years, Raymond Weil has been willing to expand its partnership with the music industry-the brand became the official timing partner of the iconic music mecca Royal Albert Hall and The SSE Hydro Music Venue in 2013, actively participating in British Music Awards, British Classical Music Awards and other activities, in collaboration with the TV music series Live from the Artists Den, and in partnership with online music platforms such as Wired, enthusiastically participate in charitable work such as the VH1 Rescue Music Foundation and Nordoff Robbins to give back music society. In these collaborations, Raymond Wey has forged a deep friendship with many musicians and worked closely with some of them to create limited edition watches.
Raymond Weil Global Vice President Elie Bernheim advocates ‘music marketing’, a concept that enables it to meet the needs of partners and customers at the same time. For today’s Raymond Weil, music is playing an unprecedentedly important role.
Now, Raymond Weil is fully preparing to present its 2014 colorful music movement, which is composed and merged by four major series: champagne city (nabucco), classic masters (maestro), freelancer and jasmine. Sincere emotion, precision craftsmanship and perfect expression are all in one, which not only conveys the magic of the same work between music and watchmaking, but also interprets the essence of the brand that Raymond Wey hopes to share with customers as a ‘master of music’.