According to Watch House, after the British male professional tennis player Andy Murray became a member of the Radar family, he also participated in many activities with the brand. On April 10, 2014, Andy Murray made a 77-minute zero-distance contact with friends who liked him in London.
Radar designed a tennis-themed car for Andy Murray
Leaving 77 minutes from his busy training schedule on Oxford Street in central London, Andy Murray, as the official image ambassador of the Radar brand, also received special courtesy. The brand provided him with a car wrapped in Radar’s new Opteron watch, taking him from the most famous Queen’s Club in West London to the Passion store in the heart of the West.
This car designed for Andy Murray is very special. The overall color is the verdant green of the lawn, which is derived from the elements of the tennis court. Also after arriving at the destination, the carpet at the event site was also green specially prepared for Andy Murray, and Matthias Breschan, CEO of the Radar brand, had already been waiting in the store to welcome this tennis star.
Radia brand CEO Matthias Breschan personally welcomes Andy Murray
The entire store design also uses the elements of tennis to the extreme, and at the same time, various exciting moments of Andy Murray in the game can be seen everywhere in the delicate store. The Haoxing series automatic mechanical watch court launched in Basel in 2014 continued the style of the stadium. The 36mm polished black high-tech ceramic single structure case makes it suitable for the stadium and an ideal companion in leisure time. Slow glass tennis balls were also placed in the glass cabinets on display.
Andy Murray spends 77 minutes in the store, which is not without reason. As a player who has gained popularity in tennis in recent years, Andy Murray has also written many impossible myths. He is also the first British tennis player to win a singles title in 77 years. So in order to commemorate this historic moment, the brand set the event to 77 minutes.
During this entire interactive session, Andy Murray took a close photo with many friends who liked him, and greeted the visiting media cordially. There was no superstar standing.
Of course, Matthias Breschan, CEO of the Radar brand, also told the guests that we are very honored and extremely proud to have reached a cooperative relationship with such excellent athletes as Andy Murray. There will be more under his influence Of people know Radar and like the brand, we are convinced. In addition, we also wish Andy Murray to bring us more exciting performances next season.