Nottingham Victoria Centre is one of the ten most prosperous urban centres in the UK. On April 3, Swatch opened the latest boutique in the UK here, which is also the brand’s 19th store in the British retail network.
Swatch 2015 Spring Summer Collection
The new boutique covers an area of 45 square meters, and the canvas wall surface is decorated with the theme of Irony XLite. This design also allows the store to regularly change the look and feel according to the brand’s latest advertising campaign.
This boutique takes into account the actual needs of children, and has a special section for the world’s best-selling children’s watch series, Flik Flak. In addition, there is a 2.10-meter-long Maxi series wall clock displayed in the store. In 2015, the series added three new designs.
The top 50 customers who entered the boutique were each given a helium balloon with a card attached with different awards, including Swatch watches, canvas cosmetic bags, and annual membership of the Swatch Club. In addition, every customer who bought a watch in the store on that day also received a chance to draw a carousel.