Month: September 2018

Embracing The New Design Concept Tag Heuer’s 40 Global Boutiques Change To New Faces

Tag Heuer is embracing modern design concepts. Have you heard ‘Home Staging’? It’s a smart and effective way to reinvigorate boutique interiors for a limited time. TAG Heuer uses this fashionable concept to renovate brand boutiques without interrupting sales. From Omotesando in Tokyo, the Champs Elysees in Paris, and Wisma Plaza in Singapore, Tag Heuer’s more than 40 boutiques worldwide have launched new interior design elements.

Tag Heuer Paris Champs Elysees

   The new decoration is based on the TAG Heuer triangle shield, with light white and dark gray as the main color. It uses smooth porous materials and runs through the store’s exterior walls, windows and showcases. The overlapping layers are a reflection of the watch mechanism, and the red embellishment It is reminiscent of the deep roots of Tag Heuer and the racing world. In just ten weeks, more than 40 boutiques have changed their looks, and the rest will be gradually renovated in 2017.

Tag Heuer Geneva

   TAG Heuer and Spotify-supported commercial streaming music company ‘Soundtrack Your Brand’ work together to add enthusiasm to the boutique network. Two playlists reflect the unconventional luxury of TAG Heuer. The first list includes the favorite songs of millennials, and the second list is the work of TAG Heuer brand ambassadors David Guetta, Martin Garrix and OneRepublic. Playlists can be shared on social media, and Spotify users can also choose to receive notifications from Tag Heuer when the playlist is updated.

Tag Heuer Hiroshima Boutique

   Magnus Rydén, head of content for ‘Soundtrack Your Brand’, said: ‘We have produced vocal soundtracks that fit the brand’s characteristics. TAG Heuer is both modern and international. Brand watches are both conventional and affordable. We The vocal soundtrack produced for Tag Heuer is based on the global electronic dance music scene, and draws inspiration from the performances of David Guett, Nervo and Martin Garrix, focusing on delicate and subtle tunes rather than magnificent scenes. ‘

Glashütte Original Wins Three Awards At The 2018 Golden Wheel Award

Targeting the Gold Award, not just the pursuit of the sports industry: At the Golden Balance award ceremony on February 15, 2018, Glashütte Original was a great success . The German watchmaking brand has won three awards. Among them, the parliamentary excellence calendar watch is ranked first in category C (under 10,000 euros), and the parliamentary excellence calendar watch and parliamentary calendar chronograph watch are in category E. (More than 25,000 euros) and category D (10,000 to 25,000 euros) won two or three.

Glashütte Original German Brand Managers Peter Leuschner, Robert Schneider (left) and Thomas Wanka (right)

Glashütte Original MP Excellence Calendar
   The awards ceremony was held at the Monacensia Library in Munich. Peter Leuschner, the original German brand manager of Glashütte, proudly took the stage to receive the award. The Golden Balance Award once again witnessed the original legend of Glashütte’s continued success. The brand timepiece has won the top spot for the fourth consecutive year. As in previous years, readers of Focus, Focus Online, and Uhren-Magazin have been invited to choose their beloved timepieces in five price categories. Between December 18 last year and January 15 this year, a total of 15,269 readers voted.

Glashütte Original MP Excellence Perpetual Calendar Watch

Glashütte Original MP Large Chronograph
   The Glashütte Original MP Calendar of Excellence sets the highest standards of precision, dynamism, robustness and aesthetics. This watch is made of stainless steel and has a diameter of 40 mm. Through the curved sapphire crystal, you can admire the silver frosted dial, black electroplated and laser-engraved digital hour markers and orbital scale. Pear-shaped blue steel hands and delicate seconds hands ensure legibility, and a black Louisiana alligator leather strap and buckle ensure comfortable wearing.

Zenith Commander Watch, Automatic Chronograph Movement

Zenith Commander series watch, automatic chronograph movement. All Zenith watches have their own patented movements. Only watchmakers that can develop and manufacture their own movements can be regarded as true Swiss watchmaking workshops, and Zenith is one of the few Swiss One of the watchmaking workshops. Zenith Commander Watch: Zenith 2012 New Commander WINSOR Watch
  This new Zenith 2012 commander series WINSOR Windsor watch is a perfect watch; the annual calendar function is matched with the legendary EL PRIMERO chronograph, EL PRIMERO column wheel automatic chronograph movement, a movement developed and manufactured by the watch factory. Alligator leather strap with protective rubber lining Model: 27.00.2118.711 Brown alligator leather, 18K rose gold pin buckle. Material: 18K rose gold with diamonds, crystal glass: box-shaped double-sided anti-glare sapphire crystal, waterproof depth: 3 ATM, dial: silver guilloché carved pattern.
  Zenith Commander Watch: Zenith 2012 New Commander Moon Phase Watch
  This new Zenith 2012 commander moon phase watch is a classic Zenith watch with large date and moon phase display. The curved dial is decorated with GUILLOCHÉ and inlaid indexes. Elite 691 automatic movement, movement: 11½ (diameter: 25.6 mm), height: 5.67 mm, number of components: 228, number of gems: 27, vibration frequency: 28,800 times / hour (4 Hz). Functions: Middle hour and minute display, small second hand at 9 o’clock, large date display at 1 o’clock, and moon phase display at 6 o’clock.

Masters Ling Ling Series, Wild Fashion Limited Watch Strap

Baume & Mercier introduced the Linea series for the first time in the 1980s, and soon became the world’s best-selling watch. With its smooth and soft lines, sexy and soft curves, and distinctive luxury temperament, the Ling Ni watch perfectly interprets the ultimate charm of women. Its well-known bezel and simple design with digital engraving present a very individual effect, making the Lingni series the most coveted model of women’s watches. Today, the launch of a new interpretation of a new watch has caused a sensation.

With its innovative features with interchangeable straps, the Lingni series perfectly interprets the ultimate charm of women: full of vitality, exquisite personality, sexy and charming and feminine unique temperament, the wearer can choose the watch as he wants Bring materials and styles to suit your mood or style, and easily change the strap at any time.

Baume & Mercier watch transforms this glamour into the strap, presenting three limited-edition autumn and winter leather straps for Ling Ni lovers. The 27 mm diameter dial in this series is used to continue the fashion style on the wrist-pearl Grey swayed in a sexy and cool pose, red raspberries filled with infinite heat, and the brown coffee color shining with metallic luster symbolized the true self. Whether it’s a snail-shaped dial with mother-of-pearl diamonds, a black dial with silk surface treatment, or a silver-shaped dial with snail-shaped patterns, when they meet these three straps, they can collide with a variety of combinations. , Attracts every gorgeous fashion woman with unparalleled charm.

Watches Classic Companion