Tag Heuer is embracing modern design concepts. Have you heard ‘Home Staging’? It’s a smart and effective way to reinvigorate boutique interiors for a limited time. TAG Heuer uses this fashionable concept to renovate brand boutiques without interrupting sales. From Omotesando in Tokyo, the Champs Elysees in Paris, and Wisma Plaza in Singapore, Tag Heuer’s more than 40 boutiques worldwide have launched new interior design elements.
Tag Heuer Paris Champs Elysees
The new decoration is based on the TAG Heuer triangle shield, with light white and dark gray as the main color. It uses smooth porous materials and runs through the store’s exterior walls, windows and showcases. The overlapping layers are a reflection of the watch mechanism, and the red embellishment It is reminiscent of the deep roots of Tag Heuer and the racing world. In just ten weeks, more than 40 boutiques have changed their looks, and the rest will be gradually renovated in 2017.
Tag Heuer Geneva
TAG Heuer and Spotify-supported commercial streaming music company ‘Soundtrack Your Brand’ work together to add enthusiasm to the boutique network. Two playlists reflect the unconventional luxury of TAG Heuer. The first list includes the favorite songs of millennials, and the second list is the work of TAG Heuer brand ambassadors David Guetta, Martin Garrix and OneRepublic. Playlists can be shared on social media, and Spotify users can also choose to receive notifications from Tag Heuer when the playlist is updated.
Tag Heuer Hiroshima Boutique
Magnus Rydén, head of content for ‘Soundtrack Your Brand’, said: ‘We have produced vocal soundtracks that fit the brand’s characteristics. TAG Heuer is both modern and international. Brand watches are both conventional and affordable. We The vocal soundtrack produced for Tag Heuer is based on the global electronic dance music scene, and draws inspiration from the performances of David Guett, Nervo and Martin Garrix, focusing on delicate and subtle tunes rather than magnificent scenes. ‘