On June 13, 2015, the 18th Shanghai International Film Festival will be grandly opened in Shanghai. As the official partner of the film festival, the close cooperation between Jaeger-LeCoultre and the film festival has been Entering the fifth year. This year, Jaeger-LeCoultre will present a new brand image under the theme of ‘Opening a New World’ and tell a new story with the film world.
Jaeger-LeCoultre looks forward to opening up exciting stories with each watch, depicting an unexpected world. ‘Opening up a whole new world’ is like an invitation, which not only inspires people’s enthusiasm for watch art, but also leads everyone to explore the subtle connection between time and film. This press conference was held in the Shanghai World Expo Garden and the China Art Palace, and a grand public welfare dinner will be held tonight. It will continue to support classic film restoration projects through public welfare auctions and continue to help the development of China’s film industry.
The close cooperation between Jaeger-LeCoultre and the Shanghai International Film Festival began in 2011. The 18th Shanghai International Film Festival is the fifth gathering of Jaeger-LeCoultre and the Film Festival. In recent years, the Chinese film industry has flourished. The Shanghai Film Festival is undoubtedly the annual top event in the Chinese film industry, and Jaeger-LeCoultre is honored to participate. Jaeger-LeCoultre perfectly integrates the unremitting passion of watchmaking with sincere support for the film industry, and passionately supports and promotes the inheritance and development of film art.
Before the event began, Ms. Zhao Wei, the ambassador of Jaeger-LeCoultre, and Director Er Dongsheng seemed to be discussing about Jaeger-LeCoultre.
The event officially started, and Jaeger-LeCoultre’s global president said that watch lovers now have different looks. No matter in which country or continent, the United States has no boundaries or choices. It is presented in the form of art or design. It can be a glass of old wine sealed in a crystal bottle, or a canvas suitcase made by a little-known process. The common point is that the emotions that are stimulated do not need to be lengthy and gorgeous, and people can taste this delicate emotion. Jaeger-LeCoultre’s new inspiration for ‘opening up a new world’ is for those who value the art of living.
Since 2011, the Jaeger-LeCoultre Shanghai International Film Festival has jointly launched a project to repair classic Chinese movies. In the past four years of cooperation, nine classic films, including ‘One River Spring Water Flowing East’ (upper and lower), ‘Eight Miles and Clouds’, ‘Cross Street’ and ‘Sisters of the Stage’ have been repaired, with outstanding results. This year, Wu Yusen’s classic film ‘Hero Nature’, which is restored with the latest 4K technology, will meet the audience during the film festival.
With the restoration of ‘Heroes’, Jaeger-LeCoultre will continue to repair classic modern film movies. In 2015, Jaeger-LeCoultre will restore Hong Kong’s well-known director Er Dongsheng’s masterpiece ‘Can’t Feel New’. This movie was directed by Er Dongsheng in 1993, and it tells the love story between the unsuccessful musician Ajie and the terminally ill temple artist Amin, starring Liu Qingyun and Yuan Yongyi. There is no twists and turns of novel storylines and character backgrounds in ‘Can’t Be New’, starting from tenderness everywhere, and telling a simple love story, which is described as tepid and just right. The elaborate polishing and the performance of the actors and actresses in the play made this work a classic and moved countless fans.
Zhao Wei said that she was very lucky to be the ambassador of Jaeger-LeCoultre, and every time she introduced the latest watch, she could bring it first.
This dating series Ivy Tourbillon watch worn by Zhao Wei once again adds charming mechanical charm to the ivy design. In this new watch masterpiece, the rotating tourbillon frame showcases outstanding mechanical technology. The frame rotates once per minute, no matter where the wrist is, it can offset the effect of gravity on the speed. The tourbillon’s rotation teaches eye-catching. The dial features a perforated window and is adorned with a circle of diamonds, exposing the iconic complication of the tourbillon. The ivy pattern seems to extend from the tourbillon to the dial, becoming the focal point of the dial.
Every year, celebrities from home and abroad come together based on their love of film art and support for the Chinese film industry to help Jaeger-LeCoultre dinners. This year, Starlight is even better. Carmen Chaplin, Jaeger-LeCoultre’s new brand ambassador, will bring Jaeger-LeCoultre’s new inspiration to China. As the granddaughter of legendary film master Charlie Chaplin, Carmen Chaplin bears a name and a legend. At the same time, she is a well-known actor, screenwriter, director, infinite passion for film art and the wonderfulness between family and brand. Yuanyuan brought her and Jaeger-LeCoultre together.
Since the beginning of the collaboration with the Shanghai Film Festival, Jaeger-LeCoultre announced that one of the most important projects in the next few years is the restoration of Chinese classic films, and has contributed to saving China’s long-standing film cultural tradition. jobs. So far, Jaeger-LeCoultre has funded the restoration of 10 classic Chinese films, of which the first color film ‘Sisters of the Stage’ restored with 4K technology has successively restored the film festival in Bologna, the New York Museum of Modern Art (MOMA) restored film festival, France It was screened at the Nantes Film Festival, Singapore Film Festival and many other film festivals and won wide acclaim.
Jaeger-LeCoultre hopes to affect those who know how to enjoy every day and are full of joy, elegance, full of curiosity, and enjoy different experiences, so that they resonate with the inherent aesthetics of the “Great Workshop” because of the openness The idea is part of the core idea of the brand. Finally, let us wish that the cooperation between Jaeger-LeCoultre and Chinese films can achieve greater brilliance.
That night, Jaeger-LeCoultre held a grand public welfare auction dinner at the Shanghai World Expo Center, helping the development of China’s film industry!
Jaeger-LeCoultre and Shanghai World Expo Center held a grand public welfare auction dinner to showcase the brand’s new masterpiece.
This year, Jaeger-LeCoultre specially customized the Rendez-Vous Moon date series moon phase watch for the Shanghai International Film Festival as a public welfare lot. In 2015, Jaeger-LeCoultre released a series of watches related to the starry sky with the theme of ‘tribute to astronomy’ and inspiration from the vast starry sky. The Rendez-Vous Moon dating series moon phase watch is one of the masterpieces. The side of the case is engraved with ‘UNIQUE PIECE-SIFF 2015’.
In the end, this special Rendez-Vous Moon date series moon phase customized watch was sold for RMB 620,000, which was awarded by the global president of Jaeger-LeCoultre and brand ambassador Zhao Wei.
The global president of Jaeger-LeCoultre, Riyad, took photos with the stars and watch takers who attended the Jaeger-LeCoultre auction dinner, thanking him for his contribution to the Chinese film industry. (Text / picture watch house Mao Zhuang)