Jiejia And The 18th Shanghai Film Festival Jointly “Open A New World”

On June 13, 2015, the 18th Shanghai International Film Festival will be grandly opened in Shanghai. As the official partner of the film festival, the close cooperation between Jaeger-LeCoultre and the film festival has been Entering the fifth year. This year, Jaeger-LeCoultre will present a new brand image under the theme of ‘Opening a New World’ and tell a new story with the film world.

   Jaeger-LeCoultre looks forward to opening up exciting stories with each watch, depicting an unexpected world. ‘Opening up a whole new world’ is like an invitation, which not only inspires people’s enthusiasm for watch art, but also leads everyone to explore the subtle connection between time and film. This press conference was held in the Shanghai World Expo Garden and the China Art Palace, and a grand public welfare dinner will be held tonight. It will continue to support classic film restoration projects through public welfare auctions and continue to help the development of China’s film industry.
   The close cooperation between Jaeger-LeCoultre and the Shanghai International Film Festival began in 2011. The 18th Shanghai International Film Festival is the fifth gathering of Jaeger-LeCoultre and the Film Festival. In recent years, the Chinese film industry has flourished. The Shanghai Film Festival is undoubtedly the annual top event in the Chinese film industry, and Jaeger-LeCoultre is honored to participate. Jaeger-LeCoultre perfectly integrates the unremitting passion of watchmaking with sincere support for the film industry, and passionately supports and promotes the inheritance and development of film art.
 Before the event began, Ms. Zhao Wei, the ambassador of Jaeger-LeCoultre, and Director Er Dongsheng seemed to be discussing about Jaeger-LeCoultre.
  The event officially started, and Jaeger-LeCoultre’s global president said that watch lovers now have different looks. No matter in which country or continent, the United States has no boundaries or choices. It is presented in the form of art or design. It can be a glass of old wine sealed in a crystal bottle, or a canvas suitcase made by a little-known process. The common point is that the emotions that are stimulated do not need to be lengthy and gorgeous, and people can taste this delicate emotion. Jaeger-LeCoultre’s new inspiration for ‘opening up a new world’ is for those who value the art of living.

   Since 2011, the Jaeger-LeCoultre Shanghai International Film Festival has jointly launched a project to repair classic Chinese movies. In the past four years of cooperation, nine classic films, including ‘One River Spring Water Flowing East’ (upper and lower), ‘Eight Miles and Clouds’, ‘Cross Street’ and ‘Sisters of the Stage’ have been repaired, with outstanding results. This year, Wu Yusen’s classic film ‘Hero Nature’, which is restored with the latest 4K technology, will meet the audience during the film festival.
   With the restoration of ‘Heroes’, Jaeger-LeCoultre will continue to repair classic modern film movies. In 2015, Jaeger-LeCoultre will restore Hong Kong’s well-known director Er Dongsheng’s masterpiece ‘Can’t Feel New’. This movie was directed by Er Dongsheng in 1993, and it tells the love story between the unsuccessful musician Ajie and the terminally ill temple artist Amin, starring Liu Qingyun and Yuan Yongyi. There is no twists and turns of novel storylines and character backgrounds in ‘Can’t Be New’, starting from tenderness everywhere, and telling a simple love story, which is described as tepid and just right. The elaborate polishing and the performance of the actors and actresses in the play made this work a classic and moved countless fans.

Zhao Wei said that she was very lucky to be the ambassador of Jaeger-LeCoultre, and every time she introduced the latest watch, she could bring it first.

   This dating series Ivy Tourbillon watch worn by Zhao Wei once again adds charming mechanical charm to the ivy design. In this new watch masterpiece, the rotating tourbillon frame showcases outstanding mechanical technology. The frame rotates once per minute, no matter where the wrist is, it can offset the effect of gravity on the speed. The tourbillon’s rotation teaches eye-catching. The dial features a perforated window and is adorned with a circle of diamonds, exposing the iconic complication of the tourbillon. The ivy pattern seems to extend from the tourbillon to the dial, becoming the focal point of the dial.

   Every year, celebrities from home and abroad come together based on their love of film art and support for the Chinese film industry to help Jaeger-LeCoultre dinners. This year, Starlight is even better. Carmen Chaplin, Jaeger-LeCoultre’s new brand ambassador, will bring Jaeger-LeCoultre’s new inspiration to China. As the granddaughter of legendary film master Charlie Chaplin, Carmen Chaplin bears a name and a legend. At the same time, she is a well-known actor, screenwriter, director, infinite passion for film art and the wonderfulness between family and brand. Yuanyuan brought her and Jaeger-LeCoultre together.
   Since the beginning of the collaboration with the Shanghai Film Festival, Jaeger-LeCoultre announced that one of the most important projects in the next few years is the restoration of Chinese classic films, and has contributed to saving China’s long-standing film cultural tradition. jobs. So far, Jaeger-LeCoultre has funded the restoration of 10 classic Chinese films, of which the first color film ‘Sisters of the Stage’ restored with 4K technology has successively restored the film festival in Bologna, the New York Museum of Modern Art (MOMA) restored film festival, France It was screened at the Nantes Film Festival, Singapore Film Festival and many other film festivals and won wide acclaim.

  Jaeger-LeCoultre hopes to affect those who know how to enjoy every day and are full of joy, elegance, full of curiosity, and enjoy different experiences, so that they resonate with the inherent aesthetics of the “Great Workshop” because of the openness The idea is part of the core idea of ​​the brand. Finally, let us wish that the cooperation between Jaeger-LeCoultre and Chinese films can achieve greater brilliance.
That night, Jaeger-LeCoultre held a grand public welfare auction dinner at the Shanghai World Expo Center, helping the development of China’s film industry!

Jaeger-LeCoultre and Shanghai World Expo Center held a grand public welfare auction dinner to showcase the brand’s new masterpiece.

   This year, Jaeger-LeCoultre specially customized the Rendez-Vous Moon date series moon phase watch for the Shanghai International Film Festival as a public welfare lot. In 2015, Jaeger-LeCoultre released a series of watches related to the starry sky with the theme of ‘tribute to astronomy’ and inspiration from the vast starry sky. The Rendez-Vous Moon dating series moon phase watch is one of the masterpieces. The side of the case is engraved with ‘UNIQUE PIECE-SIFF 2015’.

  In the end, this special Rendez-Vous Moon date series moon phase customized watch was sold for RMB 620,000, which was awarded by the global president of Jaeger-LeCoultre and brand ambassador Zhao Wei.

  The global president of Jaeger-LeCoultre, Riyad, took photos with the stars and watch takers who attended the Jaeger-LeCoultre auction dinner, thanking him for his contribution to the Chinese film industry. (Text / picture watch house Mao Zhuang)

The Peak Revolution Offshore Spirit Audemars Piguet Royal Oak Offshore Series Glory Journey Exhibition

[Nanjing, China] To celebrate the year of Audemars Piguet Royal Oak Offshore Glory, Swiss high-end watch brand Audemars Piguet will be in the negative atrium on the second floor of Nanjing Deji Plaza this month. A grand exhibition was held to present the works of Audemars Piguet, which perfectly interpreted the brand spirit of ‘driving the routine and creating innovation’. From listening to the history of the brand to appreciating the latest masterpieces of the brand, the VIPs will follow the footsteps of time, witness the historical heritage of the Audemars Piguet, the peak of innovative creation, experience the superb skills of sophisticated watchmaking, and experience the inheritance and breakthroughs in the details The beauty of fusion.

  The heritage of history
  In 1875, two young watchmakers, Jules-Louis Audemars and Edward-Auguste Piguet, co-founded the Audemars Piguet brand in the small town of LeBrassus, Switzerland, and concentrated on making complex-function movements. On the day of its creation, the Audemars Piguet brand has always adhered to its original intention of creation, and still maintains the tradition of family watchmaking, writing a legend of independent spirit from generation to generation. In the course of 139 years, Audemars Piguet has always adhered to the brand essence of breakthrough innovation, created countless masterpieces, and set a lot of ‘first in history’ records. For example, in 1892, the first watch with a repeater function was released. , The first Audemars Piguet Royal Oak watch in 1972 history, even more rare is that Audemars Piguet is currently the only high-end watch brand that is always run by the founding family. The brand is committed to inheriting traditional watchmaking skills and creating a watch. An immortal family legend in the industry.

  Peak Innovation-Royal Oak Offshore Series
  Guarding the ancient watchmaking tradition with traditional skills, the forward-looking concept opens up a new creative horizon. Audemars Piguet sees the two as another heritage. Since the birth of the first Audemars Piguet Royal Oak watch in 1972, its bold and unique design has shocked the entire Swiss watch industry. In 1993, the Audemars Piguet Royal Oak Offshore series, which was born to challenge extreme sports, is another peak of Audemars Piguet’s spleen. The 42mm oversized dial and the material-rich design are undoubtedly another brand-new revolution that has made its vanguard status a long time. As the Audemars Piguet watch series with the most limited edition creations, the design inspiration of the Audemars Piguet Royal Oak Offshore Collection is rich and diverse. LeBron James, Schwarzenegger, Schumacher and other limited editions of this series Watches are even more exemplary of this star.

In 2014, the Audemars Piguet Royal Oak Offshore 42mm Chronograph launched six new models, retaining the 42mm ‘oversized’ design originally designed in 1993, bringing richer modern aesthetics. Unique style.

  Experience the mastery of sophisticated watchmaking
  In this exhibition, you will start a journey of Audemars Piguet Royal Oak offshore, just like traveling through a time tunnel connecting past and present, taste the long history of Audemars Piguet, and watch the Royal Oak offshore series. More than 20 years of evolution and wonderful creations, feel the value concept of Audemars Piguet ‘driving the routine and creating innovation’.

  In the watchmaking craftsmanship workshop specially set up in the Audemars Piguet store in Nanjing, you will be fortunate to explore the assembly process of the movement with the watchmaker, admire the microcosm of the movement from a distance, and appreciate the unique style The fascinating glow of the engraved dial. I believe that this high-end dialogue that combines the brand’s classic design, superb technology and long history will provide you with a unique visual feast. We sincerely look forward to your visit.

Exhibition time: July 25-July 31, 2014
Venue: Atrium, negative first floor, Phase II, Deji Plaza, No. 18, Zhongshan Road, Nanjing

Visit the Audemars Piguet Nanjing Deji store, try on Audemars Piguet’s latest masterpiece, experience and discover more watch fun.
-Shop No. F123, Deji Plaza, 18 Zhongshan Road, Nanjing, China
-Inquiries Hotline: 02586777100

Sotheby’s Hong Kong April Precious Watches Special Review

Sotheby’s 2012 Precious Watches Spring Auction in Hong Kong ended on the 4th, with total transactions approaching HK $ 100 million, creating the second-highest total turnover for Sotheby’s global precious watch auctions. The watch of independent watchmaker Philippe Dufour was sold for HK $ 4.82 million (including commission). In addition, the Patek Philippe 5270G platinum perpetual calendar chronograph watch at the first auction was sold for HK $ 1.88 million. Sina Shangpin quoted Mr. Wang Ji, the producer of ‘Time Art’ and ‘First Class’ magazine’s comment on this auction, as a reference for watch fans.
Philippe Dufour watch
Brother Xuan ‘promoted’ on Weibo for a long time, and also privately told me that he was going to win it around 300; I said that it was only necessary to listen to the sound, and it was not worth it. He was right, it was not worth more than Patek Philippe. As a result, he took Patek Philippe’s three questions (I guess it was Ref.5016R, right?) And went to the PK and found that the sound was quite good (beyond my expectations, I thought an independent producer would not do three questions), and he even considered repairs. Question, I heard that the Chen Chenning brothers went to inquire about the news. The old man said that there was nothing wrong with the maintenance. As a result, although it was not expensive, it was already very expensive. Regarding who took the picture, it also caused fierce controversy at an expensive sushi dinner. Both S and I opposed Hao’s point of view, ‘It was taken by a brother in China or the guy we know.’ As a result, a brother phone auction OK, it confirms that we are right, the buyers are Europeans, enthusiastic Europeans. Taking this watch and taking it at this price cannot be a speculative behavior of a Chinese investment enthusiast. However, I do not agree with a brother’s point of view. I don’t think this watch is more expensive than Patek Philippe-but this talk is also meaningless. It belongs to standing without back pain.
Patek Philippe Model 5079
I wonder why this Ref.5079J is so expensive? On aesthetics, I think it is definitely more beautiful than Ref.5078P. Although the appearance of Ref.5079J is also the tradition of PATEK PHILIPPE, but the big watch and small core, the sound is not good, and the wide bezel makes people feel fatty; In the past two years, Ref.5079 is worth more than two million yuan (2.45 million yuan). What is most inexplicable is that Ref.5079J, how could it be more expensive than the next Ref.3939? !! Chicken blood, where can I sell it? Give me some too.
Patek Philippe 3939 watch
Ref. 3939H, starting at 3 million RMB, unshakable positioning of rivers and lakes. Although it was defeated to the massive Ref.5079J in the same field, it was a glorious defeat, after all, this is its normal ‘physiological performance’.