Month: October 2020

What You Don’t Know The Current Situation And Future Of Watch And Clock Sales

In general, consumers who send watches for after-sales maintenance always want to get them back as soon as possible, watchmakers are constantly striving to make progress, but they still face time problems: fast service seems to Never appears. What is the reason for this, and listen to me slowly.

   As an organic whole, the watch industry has become increasingly transparent. However, for end consumers, after-sales service is still a somewhat vague area. They send the watch, repair it by the manufacturer, and then return it to them within different time limits. So how did the story evolve when the retailer’s shutters fell?

Watches, repairs and addresses

   This is the first step in determining where the after sales service will take place. Depending on whether the watch is a fine watch or a mass market product, different answers will lead in two opposite directions. If it is the former, it means that it will be sent back to the watchmaking workshop, where the craftsmen will repair it with professional skills. Depending on the starting location, the time between the watch and the road is between four and eight days.

   Considering the complex logistics conditions in some countries and regions, this process may take more time. Experts mention the example of Russia, where retailers are struggling to find ways to shorten delivery times. “One possible solution for customers in this country is to get in sync with his travel schedule,” said Hautlence CEO Guillaume Tetu. “For example, he travels in Geneva, Paris or Miami to deliver watches to local sales. Point, and the point of sale then sends it back to Switzerland so we can arrange for the repaired watch to be mailed to the customer’s next national capital. ”

Hautlence CEO Guillaume Tetu

   Kurt Kupper, the CEO of Royal Jazz, certainly hopes that this option is also available. He said: ‘Fortunately, our music box products can ensure normal singing over the years, and there is almost no after-sales service trouble. But how can such things happen, such as accident Dropped, or damaged without effective protection during house demolition, we sometimes have to send professionals to repair. This method naturally takes less time, but if the repair service is not covered by the guarantee, then the corresponding cost will naturally be. …..

   Finally, there is another solution that can minimize the time spent on after-sales service: that is, for those unsold products (some have not been wound for a long time, and some are displayed in the window exposed to ultraviolet light), the retailer Perform regular maintenance. In this regard, De Bethune is a notable example. The CEO of the brand, Pierre Jacques, said: ‘De Bethune will require our retail outlets to overhaul our products every six months. If not, the brand will undertake the complete overhaul of the product itself. And costs to ensure that the watches purchased by end consumers work perfectly. ‘
De Bethune CEO Pierre Jacques at the 2014 Geneva Haute Horlogerie Awards

Clocks, movements and replacements (in some specific cases)
   After-sales service for high-volume brand watches is not always so complicated. According to Pierre Maret, Head of TAG Heuer Customer Service, ‘In certain specific situations (when the watch is malfunctioning or requires maintenance), considering the nature of the specific repair environment, We sometimes choose to directly replace a new movement. ‘For consumers, this can be said to be an additional benefit, they will benefit from it, watches with a new movement are just like new, super fast speed And longer life.

   However, this simple replacement of the movement is not always feasible, especially when facing some antique timepieces. Pierre Maret went on to explain: ‘There is a difficulty in this issue, which is the definition of the concept of ‘vintage’, but we are working hard. For now, we classify the 1950s, 1960s, and 1970s as’ The Year of Antiques’, works from the late 1980s and early 1990s still need to be carefully distinguished. ‘

   The maintenance of antique watches depends on the specific situation, and then the entire after-sales service becomes a problem of another nature-it is no longer how long it takes to repair, but whether it can be repaired. Pierre Maret summed up the situation by saying: ‘We do our best to consider for consumers, but at the same time TAG Heuer is controlled by different shareholders, and it will be difficult to achieve emotional value and company financial balance. However, in the near future, We will try to repair the watch within four weeks as much as possible, and we will make an average of twelve weeks for antique watches with 80% possible repair. ‘

Pierre Maret, TAG Heuer Customer Service

Key constraints of after-sales service

   Despite many well-intentioned efforts by watch brands, they are still unable to speed up certain specific steps. Chopard has set up a 3,400-square-meter maintenance workshop in Miami, which effectively shortens the turnaround time for product maintenance. Since September 2013, this workshop has undertaken product maintenance work in the United States, Latin America and the Caribbean, which is undoubtedly praiseworthy. However, like other brands, testing-related work cannot be stopped halfway (such as the brand’s L.U.C 1.98 movement with four barrels), Chopard still faces the problem of being unable to meet short-term delivery.
   Usually the entire repair process requires two complete power reserve cycles, during which the watch’s accuracy is tested under different circumstances and time periods. Although watchmaking brands will use some means to speed up this process, such as the Panerai Luminor 8-day power reserve watch and Lange’s 31-day power reserve watch, it must be more powerful than the standard 42 hours in after-sales service. It takes more time to store the watch.

Chopard Miami Service Center

The future of after-sales service
  Finally, it should be pointed out that good after-sales service means finding the best way to deal with many different problems. Will the latter continue to evolve in the future? In absolute numbers, we can be sure: yes! The equation is very simple-the more watches on the market, the greater the need for after-sales service. In the short term, there is no need to face the problem of an absolute increase in a short period of time, and the delivery date of the after-sales service is still within a reasonable range. change.
   When it comes to service attitude, then the after-sales service can no longer be regarded as cost consumption. In fact, after-sales service (or more known as customer service) is an effective way to expand and close the brand’s connection with consumers and ensure consumer loyalty. However, this will mean that in the face of a large number of future after-sales service needs, brands need to recruit more watchmakers and develop systematic plans for the deployment of maintenance tools, transportation and logistics.
   Fortunately, others are eagerly awaited by consumers, and the reform of after-sales service is also in full swing. At present, two practical and complementary measures have surfaced. First, the brand group decided to integrate the entire after-sale activities and resources in one place, while saving rent and costs, it could also promote experience sharing, simplify work processes and improve overall service levels. Richemont Group adopts this solution and has a large after-sales service center in the Paris area to provide services to all watchmaking brands under the group.
   Another complementary trend is regional specialization. Franches-Montagnes (Franch Mountain, Jura, Switzerland) is preparing to join the market for competition and competition. Fundamentally, a reality that must be recognized is that in the development of watches and clocks, the Franche mountain range is still difficult to threaten the surrounding areas. At the same time, there is a lack of clear political determination and sufficient financial support. Nevertheless, it can make full use of its own talents and professional advantages. Logically, once Switzerland cannot meet the huge demand for after-sales service of watches in the near future, this will be the most recent and most competitive place to take over.

Pattern Philippe Launches 5016a-010 Super Complicated Watch For Only Watch 2015

Patek Philippe Model 5016 was founded in 1993. It combines Calatrava-style case design, three complication functions (Tourbillon, Minute Repeater and Perpetual Calendar) highly respected by watch fans, and a moon phase profit and loss display , Can be described as a model of the brand’s super-complex watches.
   In addition, the perpetual calendar function of the 5016 watch additionally adds a retrograde date hand, which is controlled by a sophisticated coil spring system, and can automatically return to the end of the 28th, 29th, 30th, or 31st (depending on the length of the month). 1st position. The watch’s R TO 27 PS QR manual winding movement is assembled from up to 506 parts, each of which is carefully polished by hand.

   Patek Philippe Ref. 5016A-010 was created for the Only Watch 2015 charity auction. It is the first and only stainless steel model. This metallic sheen is rare in Patek Philippe’s super-complex watches, and the elegant blue enamel dial is a perfect tribute to traditional craftsmanship. Technical specifications

Reference number: Ref. 5016A-010
Movement: R TO 27 PS QR manual winding movement
Functions: three questions, tourbillon, perpetual calendar, moon phase profit and loss, retrograde date hand, day, month and leap year display, small seconds at 6 o’clock
Case: stainless steel, 36.8 mm diameter, interchangeable case back and sapphire crystal case back, moisture and dust resistant (not waterproof)
Dial: 18K gold, blue enamel dial, Breguet gold applied hour-markers
Strap: Hand-stitched dark blue alligator strap with folding clasp

Jaeger-lecoultre Large Slim Hollow Flip Watch

Edwina Tops-Alexander, the world’s best obstacle horsewoman, recently visited the Jaeger-LeCoultre watch factory in Valley de Joux, Switzerland. After an in-depth visit to the magical world of watchmaking, she talked about her impressions of the watch factory: ‘This visit was very enlightening. I learned the entire process of watchmaking. I saw the work of the watchmaker firsthand before I really learned about watchmaking The intricacies of the details of how much labor it takes to make a watch. Now I dare not say which one is more complicated between making a watch and cultivating a horse race. ‘

   Throughout 2012, Edwina will wear the Reverso watch to participate in obstacle racing. The Reverso watch originated from sports and has evolved from a simple model to a shiny and feminine evening watch.

   The hour hand carved from stainless steel reveals a carefully crafted double-sided dial. The Grande Reverso Ultra Thin SQ large-scale skeletonized flip watch uses an ancient skeletonized process to reflect the superb skills and artistic accomplishments that only a few watchmakers have .

The mechanical movement is completely hollowed out and decorated by hand, so that the complex and beautiful mechanical structure is perfectly presented in front of the eyes. The craftsman uses a small carving knife to hollow out the material to make the internal structure as visible as possible. The biggest challenge is how to ensure perfect reliability. All the inner walls are then hand-brushed, chamfered, polished, engraved and engraved. The screws are blued and the edges are trimmed, while the jewel bearings show the noble status of this advanced mechanical movement. The Jaeger-LeCoultre 849RSQ manual-winding movement is legendary for its outstanding quality-with unparalleled reliability and accuracy, only 1.85 mm thick, but with 128 parts, it can vibrate up to 21,600 times per hour. Its extremely delicate mechanical structure is based on extremely precise machining. The hollow design makes it more complex and precise, which is truly the pinnacle of its name. In order to highlight the elaborate gold and silver craftsmanship, the platinum dial is decorated with exquisite Arabic-style engraving patterns, and the front is translucent light blue enamel, which complements the traditional charm of blued hands. The Grande Reverso Ultra Thin SQ is a limited edition of 50 pieces, rejuvenating its iconic Art Deco style and the exquisite beauty created by the watchmaker’s precious craftsmanship that has been passed down through the centuries.

A Touch Of Flower Buds Blooming The Beauty Of Women

The years have witnessed the shining light of youth. As an elegant woman, every time she changes her status or role, she will experience the baptism of time and add memories. Tenderness in the early spring, the season of women quietly blooms, Tissot picks inspiration from the wrist, transforms into a gift of time for women, and injects the full bloom of roses into the bearer of time-Tissot Huiyi series, which is independent, confident and delicate. Attitude, such as the flower of chanting, overflows with beautiful dew drops, letting a woman shine brightly. The Tissot Huiyi series automatically injects extraordinary and extraordinary power, with the lasting guardianship of the mechanical power 80 movement, to give full consideration to modern women; the elegant and free-formed petal petal pointers are unique, and they leap from the dial of the mother-of-pearl, enjoying the time. Perfect time. Tissot is always willing to use its innovative timepieces to accompany each woman to witness the delicate life of her, leaving precious life gifts for women who pursue freedom, equality and wisdom.
A touch of flower buds, blooming female beauty
Tissot Diamond Series
   Under the baptism of time, the elegant appearance of women blooms as beautiful as flowers at different ages. It is this inextricable relationship with time that has created the eternal imprint of Tissot and women: in 1878, Tissot specially customized special offerings. The 18K gold necklace watch in Russia was born, which immediately set off the fashion trend of wearing and accessories. In 1911, Tissot first created the first ladies’ watch, making women’s charm linger on the wrist … For more than 160 years, Tissot’s craftsmen have always been clever. The fountain-like inspiration is applied to watch design, perfectly interpreting the perseverance and independence, fashion and change of contemporary women. To this day, the Tissot Huiyi series is just above time. It has witnessed the glamour of women’s charm in the name of the beautiful collection of minutes and seconds.
The back cover of the Tissot Huiyi automatic mechanical watch is engraved with the full bloom of roses
   It is worth mentioning that the Tissot Huiyi series mechanical watches have added more technical connotations and fashion elements, giving women a free hand to control time and innovate the exploration. Through the improvement of the traditional movement’s clockwork structure, the Huiyi series has a mechanical power reserve of up to 80 hours. This not only reduces the loss of the movement, but also integrates the technical connotation and precise timing, which injects extraordinary time into this watch. Vitality reveals the glamorous charm of women’s independence and perseverance. In addition, Tissot draws inspiration from the nature of the spirit of all things, chooses the rose flower that best represents the femininity, and engraved it on the Huiyi series, so that women wearing it have the most order The enchanting flower years, the rose pattern of the Tissot Shield emblem engraved on the automatic hammer, are like blooming flower buds, elegant and refined, and naturally soft. The clear back cover hides the beautiful mystery. Under the precise operation of the mechanical power 80 movement, the flower buds express the vitality and unrestrained expression. This is also a dynamic and silent interaction. As a subtle and sincere concern, each It’s always worth remembering. The dial does not use pink daisies as a whole, but it is unique, which interprets the aesthetics of women’s independence, nature and softness. Xinghe Diandian or rising to the east, Tissot Huiyi series mechanical watches can be described as the most loyal friends of time, accompanied by women to witness every minute of the journey of transformation.
Permanent tenderness
Tissot Shield
   Gorgeous March is the holiday season for all women. At this moment, it must be full, petted, and more beautiful. The Tissot Huiyi series was born for women at this time, and details the feminine beauty with details. : Mother-of-pearl dial, with glittering wings, is as delicate and bright as a woman; the dial is inlaid with natural top-level Weselton diamond scales, and every time it shines with a glamour field that is determined to win—this is a brilliant mark from time , Is also moving feelings brought by years; the Roman numerals are simple and appropriate, coupled with the elegance and smoothness of the strap, while adding comfort to fashion and profound connotation; the hollow petal-shaped pointer moves like a stream, every bit of time, giving time and infinite love ; The tooth-shaped bezel is shaped like a blooming rose under a bit of light, and the inch of tenderness smoothes the coldness of the machine, adding a touch of mood and style.
Tissot Diamond Series-Side View
   Time dances with the flower buds. In this day of care and love, the Tissot Huiyi watch offers the most scent fragrance to the most independent, elegant and elegant women with the confidence and simplicity of the wrist. I hope that after the baptism of time, the calmness and style condensed on the wrist will turn into a square inch of eternity, and enjoy every beautiful year dedicated to women!

Technical Parameters:
-Made in Switzerland
-Self-winding mechanical movement
-Scratch-resistant sapphire crystal
-316L stainless steel case
-Self-winding style with transparent case back
-Water resistance to 5 bar (50 m / 165 ft)
-Some styles are set with top Wesselton diamonds
-316L stainless steel strap with push-button butterfly clasp
-Gold models with PVD coating
Suggested retail price: Automatic winding mechanical models: RMB 5,300-7,950
Note: All diamonds are of the highest quality Weselton. They come from legitimate sources, without any financial conflicts, and are fully in line with United Nations regulations. Based on written certification provided by the diamond supplier and / or years of industry experience, Tissot hereby warrants that the diamonds used are by no means conflict diamonds.

Zun Huang Antique Collection 100 Years Achievements

Since the founding of JUVENIA in 1860, he has always respected the concept of both watch decoration and perfect shape. And it continues to draw inspiration from life and nature, creating many breathtakingly elegant watches. In 1925, in the ‘Art Décoratifs’ exhibition in Paris, Zunhuang won the eye-catching prize of the watch altar—Decorative Arts Grand Prix, the highest honor in decorative design art. Zunhuang became a veritable art master in the Swiss watch industry. . In the history of 148 years of watch making, the designers of the Royal Watch ingeniously integrated some simple geometric figures, such as squares, hexagons, ovals, diamonds, etc. into the design of the case, together with enamel glaze and The watch’s diamond-inlaid technology is inspired by fireworks blooming everywhere, creating avant-garde and novel shapes at the time. The little charm, tradition and mystery accumulated by the emperor, as well as the state of aesthetics in which nothing is said, have achieved a force that touches the heart of collectors.

Painted fine silver ring watch developed in 1925
The unique artistic achievements of Zunhuang Watch made its antique clocks sought after by domestic and foreign collectors. Among the more than 1,000 domestic and foreign watch collections of the Palace Museum in China, there are also Zhuanghuang antique pocket watches used by the Qing Dynasty royal family. The emperor’s century-old artistic achievements are displayed in front of the world. These antique watches go beyond the function of recording time. Their unique artistic decoration details and exquisite craftsmanship have become the eternal condensate of culture and art in its birth time.
Since its establishment in 1860, JUVENIA Honor Watch has held a prominent position among the royal aristocracy, and has always enjoyed the reputation of perfection and extraordinary craftsmanship in the Swiss watch industry. In fact, Zunhuang Watch is one of the very few watchmaking brands in history that can be regarded as immortal in terms of movement manufacture, watch styling and production technology. Even in the 70s of the last century when Swiss watches were in trouble, Zunhuang Watch was still one of the few independent brands that did not rely on any consortium to maintain production and sales, and continued its tradition of fashion and nobility. Today, the Emperor Watch designer is constantly looking for inspiration from antique watches as art collections to design new models that contain the essence of brand culture and have the pioneering spirit of the times.
He inherited his enthusiasm and culture for the manufacture of watches and clocks. Zunhuang Watch has always insisted on sublimating to the never-ending artistic level, and determined to write a new milestone for the brand. Zunhuang strives to adhere to the belief of perfection, constantly drives the brand to the palace of top watch brands, and has continuously launched the annual unique collectors series since 2002, marking the source of strength and inspiration. The ingenious design and convincing quality make the artwork of the Emperor Series cherished by the world.
彩 Painted fine silver ring watch developed in 1925, with blue, green, yellow and other enamel painted fine silver cases, it looks gorgeous. These ingenious ring watches decorated with green, blue, yellow and other enamels reflect the excellent taste and superb skills of the watchmaking masters at the time, and they are a model of the avant-garde watch design of that era.

Gold-plated art deco clock developed in 1933
金 Gold-plated art deco clock developed in 1933, decorated with glass glaze, flowers painted patterns were the Art Deco art style prevailing in France at that time.

King’s Sports Watch produced in 1928
的 Zhonghuang sports watch produced in 1928. The silver case is painted with Chinese lacquer, decorated with 18K yellow gold and natural bluestone, the Chinese color glaze case is set with gold and white gold trim, and the gold-plated case is equipped with a champagne dial. Whenever the lid is unscrewed, the mainspring barrel is automatically rotated to automatically store three hours of power for the watch.

1918 watch
的 A wristwatch designed in 1918, with a clever combination of ovals and diamonds, the designer continued to innovate and use various forms to design a variety of styles, revealing the designer’s novelty and delicate thoughts. This watch is built with 15 jewel movements, lever escapement. Gold-plated case with gold inlay and silk satin strap.

18K gold pocket watch made in 1890
的 18K gold pocket watch manufactured in 1890, the dial is off the center of the sun shining design. Built-in 4 jewel column movements; key adjustment and winding. The output is only 12 pieces.
Left: Box clock designed in 1933 Right: Exquisite and compact box clock
的 A box-mounted clock designed in 1933. The gold-plated box cover is painted with 3 clouds in blue, black, and yellow enamel. The dial is painted with a portrait of a little angel, exuding classic elegance.
匣 The box clock decorated with green and black enamel paint is small and pleasant, and easy to carry, which was loved by the nobles of the time.
Table clock designed in 1928
From 1920 to 1950, the clock is arguably the most popular product among customers. Emperor designers like to decorate metal surfaces with painted enamel or other methods. For example, precious wood with fine inlays, or leather as a sheath.
设计 Designed in 1928, it is a travel clock in a gentleman’s green leather watch case, with the moon, day, week and moon phases displayed. Gold-plated case and dial; Roman numerals; eight-day movement driven by built-in 15 jewel levers added a lot of appeal to the family at the time.

Pocket watch made in 1936
的 A pocket watch made in 1936. 18K white gold and lapis lazuli case, the ring is set with diamonds; the upper and lower decorative patterns are composed of beautiful diamonds and emeralds. Mechanically engraved fine silver ‘steward’ dial; white gold charm.

Watches Classic Companion