On May 12, 2018, Flys held a ‘Daytona Ultimatum’ theme auction at the LaReserve Hotel in Geneva. Rolex Ref.6265 Cosmograph Daytona 18K White Gold Watch (Lot 8) was sold at 5,937,500. The Swiss franc (equivalent to RMB 38 million) was dropped.
Created by Rolex for a German retailer in 1970, the watch was delivered the following year and has always been owned by Italian writer and collector John Goldberger. Earlier, John Goldberger had announced that the proceeds of the auction would be donated to the Geneva charity ChildrenAction.
The watch is one of the six ‘Daytona Ultimatum’ watches offered at this auction, with an estimated value of 3 million to 5 million Swiss francs before the auction. After selling 5,937,500 Swiss francs, the Ref.6265 Cosmograph Daytona 18K white gold watch replaced the Ref.6062 ‘BaoDai ($ 5,060,427) and became the second highest Rolex watch at public auctions, after Paul Newman Ref. 6239 ‘Paul Newman’ Daytona watch that you once owned and worn. (Photo / text watch home Xu Chaoyang)