Pioneer watch brand RADO, the pioneer of high-tech materials and design in the Swiss watchmaking industry, opened its flagship store in Xi’an Bell Tower Hotel Xi’an, adding new impetus to the brand’s development in the Northwest. The opening ceremony is based on the theme of “Dazhi to Simple • Touching the Real Self”, and the grand launch of the brand’s latest masterpiece, the Isa series of high-tech ceramic touch watches. Mr. Wan Zhifei, Vice President of Swiss Rado China, attended the ribbon-cutting ceremony with the famous actress Ms. Qin Lan, and sensed the passing of time with the guests and touched the beauty of Jane.
Regarding the grand opening of the flagship store of the Bell Tower Hotel in Xi’an, Mr. Wan Zhifei, Vice President of Rado China, said: ‘The well-known ancient capital of Xi’an is an important birthplace of Chinese civilization and the Chinese nation. With the opening of the flagship store of the Bell Tower Hotel in Xi’an, the development of Swiss radar in the Northwest will enter a new era. At the same time, we also brought the Swiss Radar Isa series of high-tech ceramic tactile watches, combining high-tech ceramic tactile technology with a large number of The simple design perfectly interprets the continuous breakthrough and innovative spirit of Swiss Rado. I believe that the arrival of this watch will allow more consumers in Xi’an to pay attention to and love Swiss Rado. ‘
As a special guest at the opening ceremony, Ms. Qin Lan’s fresh appearance added a coolness to the hot summer days, just like the RADO Swiss Radar Isa series high-tech ceramic touch watch worn on her wrist, which is minimalist and light. Smart. On the same day, Ms. Qin Lan was very pleased to say: ‘RADO Swiss Radar Isa series of high-tech ceramic touch watches made me love at first sight. The sheer complexity and simplicity she presented was also the true meaning of my life. Apart from simplicity and pureness, Design, the tactile technology behind this watch makes me astounded. I only need to touch the case lightly to adjust the watch, it seems that I can feel the time passing by my fingertips, everything is under my control. Moreover, this watch has both With high-tech ceramics that are not easy to wear, they are lightweight and comfortable, making them suitable for any occasion. ‘
RADO Isa series of high-tech ceramic touch watches is the brand’s outstanding watch specially created for female consumers. In 2013, it made a stunning appearance at the Basel International Watch & Jewellery Show. Subverting the traditional crownless structure has attracted her attention , Stand out from many products. The technology behind its large and simple design is even more amazing-high-tech ceramic touch technology. This technology perfectly realizes the dream of crown-free watch adjustment, which perfectly interprets Swiss radar again. The brand philosophy is ‘if you can imagine, you can create. If you can create, you can achieve’ brand philosophy. She is quiet but still agile, simple and concise, and silky-smooth to the touch, showing the extraordinary temperament of women at all times, becoming the focus of much attention.
Rado’s flagship store, Xi’an Bell Tower Hotel, is located in the most prosperous Xi’an Bell Tower fashion shopping district. The store is facing the street and welcomes guests from all directions. The new flagship store covers an area of 57 square meters, which continues the traditional design style of Swiss Rado. In addition to simple and modern design, it boldly applies high-tech materials to highlight the brand DNA of Swiss Rado: the continuous pursuit of technological innovation and A groundbreaking attempt at material application. The spacious store environment is equipped with multiple independent watch showcases. In addition to many popular models, the Swiss Radar Isa series of high-tech ceramic touch watches are also on display, showing extraordinary charm. A bright and comfortable shopping environment, a rich and diverse product portfolio, and intimate professional quality services are all the perfect performance of Swiss radars in pursuit of excellence.
After the opening ceremony of the day, Swiss Rado also carefully arranged a celebration dinner. Thanks to the partners who have always trusted and supported Swiss Rado, it also expressed its full confidence in the watch market in Northwest China. There is no doubt that the glorious opening of the flagship store of Rado’s Xi’an Bell Tower Hotel and the grand debut of the Isa series of high-tech ceramic touch watches will definitely inject new vitality into the city.